Excellent question with no definative answer.
Advertising campaign Promotional concepts Scope out the competition. Research meat pie companies and purchase samples of their products. Use the mission statement to focus your marketing plan.
Strive to make the marketing plan cover the first year of business. Decide whether you will focus on general markets that run the gamut from supermarkets to small specialty stores; niche markets made up of schools, cafeterias and other institutional eating environments; or direct response marketing driven by an interactive website selling meat pies to a variety of audiences.
Come up with a creative list of marketing and promotional ideas. These ideas will morph your fledgling meat pie company into a recognized brand. Work in concert with staff to develop a list of brand-building ideas.
Include the placement of print ads in trade and consumer publications to your marketing plan. Ask professional cooks for endorsements and get permission to use their reviews where appropriate. Develop brochures with tear-off order forms so consumers can order meat pies for shipment or pick them up at retail shops carrying your line.
Launch a website to tout company history and introduce new pie flavors to build awareness of your product mix. Consider jingles, slogans and catch words that can turn an obscure meat pie into a familiar food.
Give your meat pies memorable names rather than just beef, chicken and pork. Keep tabs on your meat pies by soliciting feedback from consumers and retailers. Make adjustments to your marketing plan over time with this feedback. Use sweepstakes, coupons and surveys to guide your next marketing plan once you get through your first year of business.Nov 12, · They brought along samples of the Cinnamon Pie Poppers they’d both grown up on and a selection of something Kit had just come up with – Tiny Pie Pops.
They put up a banner, that made it look like they’d been in business for years and stood there, bundled up in down jackets, waiting for their first customer.
How to Market a Plan for a Meat Pie Business by Gail Cohen - Updated September 26, Savory meat pies have appeared on menus for centuries, though their popularity has waxed and waned. Choose visualization.
Whether you need a simple pie chart or a complex business graphic, Vizzlo's Portfolio offers you a broad range of different visualization choices. The Home of the 4 Hour Investor Grade Business Plan.
Faster investor quality documentation using HyperQuestions. Tips on Starting a Pie Business Effectively To start with, creating your business plan will be your top priority. Here in the business plan you will focus on your goals on how you will provide services to your customer, your sources of funding, your marketing strategies, and your back-up plan for emergency matters.
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