Accessories Cloud services These product lines are associated with human resource utilization and business processes based on product-based divisions, which are a characteristic of Apple Inc. The Mac product line includes desktop and laptop computers of various sizes for different market segments.
Icloud Apple pay In this way the product array of Apple has grown quite vast with several new products including great software being added to the portfolio. Apple product mix technology giant has plans to further grow its product line by entering new areas like solar energy.
While the sales of Apple laptops and PCs has declined in the last few years, Iphone has been very popular. Its new software are mainly meant to complement the capabilities of its existing products and hardware.
Icloud provides a set of free cloud services for the existing Apple customers. From its own retail stores to online and offline channels it uses several channel for the distribution of its products. People can Apple product mix for Apple products on its own site.
Build an account, sign in and shop at apple. Apart from its own site, Apple products are also available at the other retail sites like ebay, Amazon and other local e-retailers in the local markets. Apple uses distributors globally for the sales of its products.
After that there are the local retailers who also sell Apple products in their stores. Online retail from sites like ebay, Amazon and other small and big e-retailers. Corporate resellers Local electronics retail stores Price: Apple has created an image of a premium brand.
It follows a premium pricing strategy that is meant to create an impression of valuable high end technology. Its products are technologically innovative and meant to cater to the needs of the high end consumers.
From its Pads to Macbooks, all wear a premium pricing tag. Apple has never believed in pricing its products low since it can dilute the image it has created.
Despite the slowing down sales of its PCs and laptops, it did not feel inclined to change its pricing strategy. Its products are unique in terms of design, technology and aesthetic beauty. It makes use of both conventional and unconventional techniques to promote its product.
First of Apple products are so sought after in the market that each one of them becomes news even before it has been released. Word of mouth marketing has always worked in the favor of Apple and it has always generated a lot of publicity about each and every product it has released.
Apple products are promoted from its website and also from other online channels including social media. Apart from that Apple as also used television and print media to market its products smartly.
Its ads are meant to highlight the differentiating features of its products and their uniqueness. A lot depends on how value is communicated to the consumers and Apple does it smartly. Apart from that there are really thousands of review and marketing websites which also act to promote the Apple products.
Apple is trying to penetrate the Asian markets deeper. So, it has also increased its investment on the marketing of its products in the emerging markets. Apple has always been recognized as a premium brand which delivers premium value to its customers. Its products are unique in design and technological capability.
However, during the recent years if its sales have declined then it is a result of increased competition, its products high prices, their incompatibility with other brands and also the changing trends. Still, Apple has smartly introduced new products and is trying to diversify into new areas.
While Google has challenged its position of most valuable brand, competition from other brands is also growing intense. Apple is a mighty brand but then he control is in the hands of the customers and Apple would need to be even smarter with its strategy to return to its number one position.The Marketing mix of Apple inc discusses the Apple company marketing mix and how the company has delighted its customers over the urbanagricultureinitiative.com is known for its smart and elegant promotions.
The major focus of the company is on its product and differentiating the products from those of competitors. Apple’s Marketing Mix: Products Apple products are innovative because they are designed after thorough customer research. Apple likes to think it knows . Product mix and Product line.
December 15, By Hitesh Bhasin Tagged With: However, if the business market is any example, than all the top companies have multiple products. Coca cola, Apple, Microsoft, Nestle, Hindustan unilever, Pharmaceutical companies, so on and so forth.
Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. The product lines may range from one to many and the company may have many products under the same product line as well. Another lucrative Apple product, which was unveiled in , is the iPad, the first commercially successful tablet computer.